Launching a cult US beverage brand into the UK market, end-to-end Shopify build with custom order fulfilment and theme.
Four Loko, the polarising, high-ABV party drink beloved in the US needed a UK home. The brief was ambitious: a full Shopify D2C store, third-party fulfilment integration, and a brand experience that felt as bold as the product itself.
The challenge wasn't just technical it was translating an American cultural icon into a UK context while staying compliant with strict alcohol advertising and fulfilment regulations.
A bespoke Shopify experience designed around the product's energy and attitude fast, frictionless, and built to last and grow.
Fully custom Liquid theme, no off-the-shelf templates. Every section built from scratch with brand-aligned design tokens and performance-first markup.
Inline age gate with cookie persistence and bot-resistant validation. Designed to comply with UK alcohol advertising standards while keeping conversion impact minimal.
Real-time order sync to a specialist alcohol logistics partner via a custom middleware. Automated tracking updates and delivery windows communicated.